Thursday, March 22, 2007

The NHL Back in Hartford?

It has been almost 10 years since the Hartford Whalers packed up and left for greener pastures on Tobacco Road. The Whale were reborn as the Carolina Hurricanes. Just last year, they won the Stanley Cup. I was 14 when the Whalers left and, while I didn't have a firm grasp on things then, it was rather easy to discern that it was a huge loss for Hartford. Hartford has suffered from an inferiority complex throughout its entire history. What do you expect from a city placed smack dab in the middle of Boston and New York City, two of the world's biggest cities? Hartford could never compete. There's no baseball team here. The Boston Celtics played a couple of regular season games at the Hartford Civic for a time in the '80s but that stopped when the Fleet Center opened. The New England Patriots used a stadium in Hartford as a bargaining chip to get Gillette Stadium built. My mom still holds a grudge against Patriots owner Robert Kraft.

In the final years of the Whalers, before anyone knew they were actually moving, no one cared. In retrospect, it made financial sense for the Whalers to move. They drew horribly. I'm actually a big Islanders fan (blame a Long Island grandmother for that) and I'd go to the Civic Center every time the Isles were in town. There were plenty of good seats available. The Whalers never sold out. Ever. But when we found out they were leaving, we were upset. How dare they, some cried. A part of Hartford's soul is leaving, the papers read. Let's not forget that this coincided with the early 90's recession that wiped out a huge portion of Hartford's insurance business and downtown Hartford by the end of the millennium was a downtrodden, deserted reminder of how good things were in the 1980's and how bleak things looked now.

For the past decade, there have been more than a few people who have pledged to bring the NHL back to Hartford. For whatever reason, there seems to be more Whalers fans today than there ever was before. I have season tickets to UConn football. There is always at least one guy wearing a Whalers shirt and there is always a chant of "Let's Go Whalers!" I've heard the chants in bars, on the street, in the bathroom of said football games and, obviously, at minor league Hartford Wolfpack games. The Hartford region has made progress in recent years: the new football stadium for UConn in East Hartford, the new convention center downtown and new luxury apartments that shocked many when its development was announced.

But arguably the biggest news to hit the Civic Center and Hartford in 10 years came Wednesday when the Connecticut Development Authority handed over the reins to the Hartford Civic Center to Northland Development Corp. and AEG of Los Angeles. While the deal is only for the partnership to run the Civic Center in its current state until 2013, all Northland boss Lawrence R. Gottesdiener wanted to talk about Wednesday night was the NHL. And why not? AEG runs the Staples Center in Los Angeles and has a stake in the L.A. Kings. Northland has the money, being the company that is developing the aforementioned luxury apartments in Hartford and the city's largest taxpayer, and the drive. But will it actually happen? Will the NHL actually return to Hartford in the near future?

It's not probable. For once, though, it's possible.

The most important aside to the CDA's decision to move the lease to the Civic Center is that it effectively ends the reign of Madison Square Garden over the building. MSG has run the Civic Center for several years and the Rangers' farm club is the Wolfpack that inhabit the building. MSG released a brief statement Wednesday night basically stating they were going to wait and see about the new partnership but the early indication seems to be the Wolfpack are leaving. That wouldn't be good for Hartford in the short-time but might be necessary in the long-term. MSG also runs Rentschler Field, the new digs for UConn football, but I doubt that will be affected by this deal. MSG wanted absolutely no part of another NHL team, in addition to the Islanders and Devils, within a two hour drive. MSG had to be eliminated for this to be a possibility.

There is still one giant, major hurdle for Hartford to clear before it can even begin the process of wooing the NHL to return: a new arena. The Civic Center is a decrepit building that has long outlived its usefulness. This is not the old Boston Garden, a building people wanted to keep around forever because of its history. There's not too much history at the Civic Center, though WrestleMania XI headlined by Lawrence Taylor is a moment I will personally never forget. Seriously, there has just been no reason to replace it, no money, no impetus. Will Hartford and possibly the state government take the gargantuan leap to build a brand-new arena with only mere hopes of landing a pro sports franchise? Kansas City did something similar and they're waiting. Will Hartford do the same?

A key component could be the University of Connecticut. Both the UConn men's and women's basketball team play about 30 total games in the Civic Center each year. No UConn student likes it because Hartford's about 30 minutes away, there are less tickets for students and it's clearly a money grab. Well, would UConn consider moving even more of the basketball games to a new, state-of-the-art arena?

Lastly, the question remains just what NHL team would move to Hartford? I highly doubt Gary Bettman would give Hartford an expansion team when they couldn't even support one a decade ago. This isn't like Cleveland, where the NFL team left because Art Modell was a jerk and support was clearly there. So where's this NHL team coming from? A look at this year's NHL attendance figures provides a couple of possibilities.

-Five of the bottom six in attendance aren't going anywhere: Chicago, Boston, N.Y. Islanders, St. Louis and Washington. Chicago, Boston & St. Louis are good hockey towns not supporting bad teams. The Isles are preparing to build a new arena and Bettman's not losing the Washington, D.C. market for Hartford. The Devils could be on the move but they've never drawn crowds in their history. I just can't imagine the Devils leaving, but I couldn't imagine the Cleveland Browns moving either.

-Pittsburgh was a possibility until that city finally got its act together and decided that having Sidney Crosby in town for the next decade might be good for business. The Canadian teams all have good attendances but who knows if they'd move anyway. It leaves four potential teams to move...

Team, Homes Games, Total Attendance, Avg. Attendance, % Full
Atlanta 37 594,449 16,066 86.6
Florida 36 553,426 15,372 79.9
Nashville 36 544,221 15,117 88.3
Phoenix 35 517,907 14,797 84.6

-Ah yes, the glories of Gary Bettman's Southern manifest destiny that nearly crippled the NHL. Will Bettman admit that Phoenix doesn't need a hockey team? That despite having a Stanley Cup contender, people in Nashville can't be bother to fill the house? That Hartford might have more hockey fans than Miami? Or that Atlanta lost a hockey team in the 70s, maybe bringing one back wasn't the best idea in the world?

As of March 22, 2007, Hartford, these are your candidates. Maybe nothing will happen. Maybe Northland/AEG will be tossed onto the trash-heap of failed investors looking to revitalize a long-dormant Hartford sports marker. Or maybe, just maybe, the Florida Panthers will head north to please a Hartford hockey community dying to get back into the game.

I hear Brass Bonaza already!

Sean O

27 comments:

Anonymous said...

Yeah would be great. Where can I get a Jersey?

Anonymous said...

On your list of teams, you can eliminate Phoenix, as they just opened a brand new arena. You can probably eliminate Atlanta - one of the nation's biggest markets with one of the East's most exciting teams about to make the playoffs for the first time. Nix that. Nashville's the best team i the league right now, so I wouldn't hold your breath for that. Your option then is Florida, which has rumors swirling about them. I'd be thrilled to see them move - Hartford needs to be back in the league. But exciting news nonetheless.

Sean O said...

I knew Phoenix opened a new arena but the Coyotes could move because they'd still have the Suns. It's unlikely but it's different than Long Island building an arena strictly for the Islanders.

Nashville's the best but it's still about money. Pittsburgh is arguably the most marketable and they almost moved. Atlanta is a huge city but, again, it's about money and Atlanta has never proven itself to support an NHL team.

That all said, I do believe Florida could be on the move.

Anonymous said...

Florida has an agreement with Broward County not to move for at least 30 years (starting from the date of their move to their new arena) there would be a lot of suits if they moved (as this was the leveraging point hyzinga used to get the county to pay for the entire arena) and probably a hefty "buy-out" clause that the team would need to re-imburse the county in the hundreds of millions as part of the agreement.

J Money said...

Devils also aren't going anywhere as their new arena in beautiful downtown Newark opens this Fall. Much as I wish they would go away.

Anonymous said...

the Devils are getting their own arena in Newark that is just for them and they are a playoffs team, the Islanders would be moved before they would.

Anonymous said...

The Devils arn't going anywhere because they just built a brand new arena in Newark.

Anonymous said...

I would follow the NHL again if they started moving the southern teams (Tampa Bay, Anaheim, Nashville and others) up north. And if Hartford gets a team, they have to be the Whalers again.

Joel said...

Atlanta definetly isn't going anywhere. It is the south's biggest market, and would be the last southern team to move.

Atlanta fans are notoriously bandwaggoners. See the Braves not selling out a playoff game from 1998-2004. See the Falcons having to resort to $100 season ticket packages a couple years ago. See the Hawks floundering in attendance dispite being in a city with a PERFECT urban NBA demographic.

That said, sky box and club level seating for all these teams are sold out. Atlanta has such a transplant-corporate atmosphere that professional teams can ALWAYS count on high ticket sales with local businesses, large sponsorship $$, and stellar luxury box sales.

Also, if something is hot, people will go to it. The Braves in 1991-95 were a perfect example of this, as were the Dirty Bird Falcons, the Falcons since Blank and Vick have come on board. Hell when the minor league Atlanta Knights were here (pre-Thrashers), they sold out IHL playoff games. Because of the bandwagon style, people will follow whatever is hot in Atlanta.

If the Thrashers make the playoffs, win a series, everything will be sold out for the rest of the playoffs (unlike Carolina, which I believe had tickets available up until gametime of the Stanley Cup finals last year) and season ticket sales for next year will increase substantially.

MP said...

The "Warm Weather Cities" Manifest Destiny is still crippling the NHL, there is no question about it.

That said, Joel is absolutely right to say that Atlanta is bandwagon city who will start selling tickets when the Thrashers are in the Cup. Nashville is a playoff team with an arena that cost too much to build. As much as I truly believe that hockey doesn't belong in Phoenix, there is, unfortunately, that damn new state-of-the-art arena with thousands of empty seats.

Honestly though, the Florida Panthers SHOULD take any buy-out clause, as they simply cannot be making any money in Miami anyway, and they likely haven't been since their Cup run. I would love to see hockey back in Hartford, where it belongs, and I'd love to see the Panthers be the team that moves.

But here's a dark-horse suggestion: The L.A. Kings. Sure, the Staples Center is new, but right now, it's housing all home games for the Lakers and almost all (?) home games for the Clippers. That's two major sports teams that have been at least moderately good in recent years playing in the Staples Center. Add that with probable political conventions in the future, and tell me if you are willing to say that the Staples Center would be hurt by the Kings leaving.

Consider that the Kings are the worst team in the Western Conference. Consider that management of the Staples Center has agreed to buy the Civic Center. I say then, consider moving at least ONE hockey team out of the L.A. metro area (that's right, even consider the Mighty Ducks leaving...that hasn't been a silent issue). Finally, consider the currently (and for much of its history) bad team.

Touch 'Em All Joe! said...

The biggest problem you would have is Hartford would be, at absolute best, option 3 or 4 on the NHL's wish list. Bettman still has a hardon for new US markets, and wants to get into Houston, Kansas City, and maybe Oklahoma City as well. Then you would have to deal with markets that lost teams and want a team back, like Winnipeg and Quebec City. I think Hartford would top Quebec, but Winnipeg is a booming city with a brand spanking new, state of the art arena, just begging for an NHL team. Not sure if they would resurect the mighty Whale before brining back the Jets.

Anonymous said...

I dont know how the Panthers are surviving in Miami right now. tHEY BE MORE FIT FOR A MOVE

Anonymous said...

I truly believe Hartford could support an NHL team...assuming the team was competitive. The sharp decline in attendance in the early 90s coincided perfectly to the teams slide to the NHL basement with the trade of Whalers icon Ron Francis to the Pittsburgh Penguins. Another problem is the Civic Center itself. In the team's last season in Hartford, the NHL average attendance was over 16,000, while the Civic Center held a maximum of 15,635 for hockey games. The arena was consistently 90% full until the Francis trade, and a quick check of other NHL attendance figures shows little interest until a competitive team is fielded.

Anonymous said...

The Devils are moving to Newark.

Anonymous said...

nashville has had talks about moving for awhile now. Eve if they have a good team the fan support is not there. I would not be suprised at all if the owner puts the team up for sale very very soon. I would say that is our only chance short... of... expansion.

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David said...

Winnipeg, while they may want another team and do have the support, are stuck with the fact that their new arena only holds around 16,000 when full. Couple that with a lack of a localized sports channel (the only visible option at the moment is Sportsnet West which already covers the Oilers and Flames) I would be surprised if they got a team before several other Canadian locations, notably the Hamilton or Kitchener-Waterloo proposals floated when Balsille nearly bought the Pens.

Big Scary Monster said...

Hate to break it to you guys, but Phoenix is off the list.

The Suns do not play in the same arena as the Coyotes. They were attracted out of downtown Phoenix to play in their very own stadium on the west side of town.

Anonymous said...

nashville is off the list because the attendance won't be low enough to reach the "out" clause in the contract. plus people there like hockey. there is most definitely a dedicated hardcore group of Preds fans in Middle Tennessee. ever since the "problems" went public the attendance has steadily risen. the only people talking about the Preds leaving are the Nashville haters.

Anonymous said...

As a UConn alum I really hope they don't move more games to Hartford. It really does suck for the student body. Not only do they get the shaft at their own arena on campus (as has been said a million times, students should be on the side like at Cameron Indoor, not behind the basket) but worse yet most of the season's best games are at the Civic Center. And, whether it's a weird coincidence or not, the best games played at Gampel Pavilion are played during winter break when most students are at home and unable to attend. So, whether it's true or not, it looks like the university administration is looking to screw the students and get as much cash as they can. Maybe it's because I am a Mass. native and currently live in Mass., but I think it would be unfair to UConn students to take THEIR teams and move them to Hartford for even more games.

Anonymous said...

I always thought the Whalers logo looked weird because growing up in Binghamton we always looked at it as a 'B' and not a 'W' for their AHL affiliate. I'd love for Hartford to get their team back. I still hear brass bonanza playing in my head.

Keith said...

But arguably the biggest news to hit the Civic Center and Hartford in 10 years came Wednesday when the Connecticut Development Authority handed over the reigns to the Hartford Civic Center

Reins, not reigns.

Great article otherwise. I would have to think that the tiny MSA population of Hartford and modest corporate base would really hold them back, though.

Anonymous said...

Since when is Boston "one of the world's biggest cities"? It's not even top 20 in America. Has about 600,000 people. Hell, El Paso's bigger.

Sean O said...

I probably should have written that Boston was one of the world's best-known cities. Though the population of 600,000 doesn't take into account it's the hub for all of New England. Hartford, in New England, is always going to play second fiddle to Boston and New York.

Anonymous said...

Boston has nearly 5 million people in its area... that's pretty big

Anonymous said...

I don't understand. You first mentioned the fact that the Whalers received lukewarm support when they were in Hartford, but you then justify a team moving to Hartford because of its own attendance problems.

I know Hartford has a core of still-loyal Whalers fans, but is this enough to justify moving a southern team averaging 80-85% attendance to up north? Is there any guarantee Hartford would post better attendance figures?

I thought it was a joke that the Whalers moved to Carolina in the first place, because if Atlanta has the most bandwagoning fans, Carolina would be a close second. (Just look at their attendance figures for '06-'07, a year after they won the damn cup! They're pretty unimpressive.)

However, in the event of a possible relocation, Hartford will face still competition from Kansas City (who still have no anchor tenant for the Sprint Center, and made an impressive offer for the Penguins), and Winnipeg (who have a new arena I believe, and are dead set in bringing the Jets back home).

Good luck to you guys. As a Pens fan that just went through 8 years of agony, I only got a glimpse of what it would have been like to lose a hockey team.

Gary Bettman's massive relocation efforts in the 90s (from good hockey markets) no doubt hurt the sport.

jayhawk in ct said...

whalers to kansas city!! woo!!